SOUTHERN AVENUE ‘Be the Love You Want’


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 Memphis soul powerhouse Southern Avenue has announced the release of their third full-length album. BE THE LOVE YOU WANT was produced by multi-GRAMMY® winner, Steve Berlin (Los Lobos, Deer Tick, Susan Tedeschi, Jackie Greene), and co-produced by Ori Naftaly.
”We’re so excited to kick off the summer with ‘Push Now,’” says Southern Avenue frontwoman of their first single, and the song’s co-writer, Tierinii Jackson. “It’s for every wild heart out there willing to fight to create their own opportunities, instead of riding the wave of life’s circumstances. We hope this song gets you hyped, and ready to take on everything the universe throws at you!”
BE THE LOVE YOU WANT sees Southern Avenue teaming up with artists like multi-GRAMMY® award-winning pop superstar Jason Mraz and certified Platinum producer Michael Goldwasser from Easy Star All-Stars on “Move Into The Light” for a churning, funk-blasted burner. Besides writing with him on the first single, the band also collaborated with Cody Dickinson from North Mississippi Allstars for the song “Heathen Hearts.”
The band brilliantly bridges the power of Memphis soul with jamband liberation, gospel blues, and R&B to craft their own timeless brand of American music. The ambitious sonic approach expertly complements BE THE LOVE YOU WANT’s rich themes of self-love, self-empowerment, personal accountability and the desire to push through towards something greater in life.