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Southern Avenue’s modern soul sound, with its rootsy flair, was born when Israeli guitarist Ori Naftaly joined three Memphis natives: keyboardist and Stax academy graduate Jeremy “Mr. 88” Powell, the incredibly soulful and vulnerable singer Tierinii Jackson, and exceptionally refined drum talent Tikyra Jackson.

The blues and southern soul world fully embraced Southern Avenue when they released their 2017 debut record, and the temptation to linger in that comfortable commercial and critical place was likely strong. But that’s not the way the band members went. Southern Avenue instead turned up the heat on their unique brand of modern soul-blues-R&B with Keep On and deliver 12 tracks of fresh, dynamic and soulful grooves.

Keep On as a record shows that Memphis is the root of a musical tree that has branched off in many directions. The other thing that it shows is that there’s a lot to be excited about with Southern Avenue. You can’t single one member out – it’s the band as a unit, with its blend of rhythmic and gritty gospel-infused roots-rock, that lures you in. High energy, and highly recommended!